Talk to a Reporter During a Crisis

Frank Zeccola reviewed my IABC presentation and book, When The Headline Is YOU, and described very clearly the trepidation everyone feels when they talk to a reporter, especially during a crisis. You can read the entire review here at PR Cafe’s CommPro.biz Blog.

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Asbestos Fiasco

CTV interviewed me about the Asbestos fiasco, and I told them it was lucky the Globe and Mail the next day didn’t run the headline, “We’re not Ignorant Imbeciles.”

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