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“I’m so very sorry. I’m doing everything possible to ease your pain and make this right.” When you make a mistake you need to immediately and genuinely apologize. Timing is critical and so is authentic empathy. If you hesitate or deny like Toronto Mayor Rob Ford does, or you come...
MoreWhen Aaron Broverman interviewed me for his Marketwired article, How to Avoid a PR Crisis, I told him, “Every situation is different, but if I’m going to speak generally, the key to handling any PR crisis is to take action as quickly as you can.” It’s also important to ask yourself...
MoreIn the early 80′s I hunted and researched Nazi War Criminals Living in Canada. In 1982, Paul Appleby and I published an article in the Toronto Star documenting our horrific findings about Nazi war criminal, Haralds Puntulis. In total, it was published in eighteen Canadian newspapers across the...
MoreI’ve been in Europe this week, Amsterdam, Paris, and London, and while here was called upon by the BBC to offer a few MEDIA TIPS to Rupert Murdoch before he goes before the House of Commons, investigating phone hacking and police bribery charges against Murdoch’s news media company, News...
MoreHere in Paris, as I read the European edition of the Wall Street Journal, Rupert Murdoch’s untamed arrogance regarding the phone hacking of thirteen year old murder victim Milly Dowler comes through loud and clear in his quotes.
MoreI’m in London, England, experiencing firsthand the Rupert Murdoch scandal regarding the phone hacking of the murdered thirteen year old British girl, Milly Dowler. When journalists and editors anywhere break the law to generate news it has animpact on everyone around the world. You can read details...
MoreWhat do you do when the keynote speaker you hired six months ago suddenly becomes front page headlines in a sex scandal just before he is scheduled to speak to your group? Find out in an interview I did for SuccessfulMeetings.com
MoreThe TRUTH Will Set You Free, but timing is everything. I wrote an article for the Huffington Post addressing the aftershocks of the Anthony Weiner sexting saga. “When” you tell the truth is as critical as what you say.
MoreAM New York interviewed me about Congressman Anthony Weiner’s crisis regarding a posting on his Twitter account of a man in his underwear sent to a woman in Seattle. I stated in the piece, “Weiner’s appearance on CNN looked like a train wreck. It’s dirt under his fingernails,...
MoreFrank Zeccola reviewed my IABC presentation and book, When The Headline Is YOU, and described very clearly the trepidation everyone feels when they talk to a reporter, especially during a crisis. You can read the entire review here at PR Cafe’s CommPro.biz Blog.
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