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As described on their website, goodreads is the world’s largest site for readers and book recommendations. Their mission is to help people find and share books they love. This popular and respected publication reviewed my book, “When the Headline Is YOU” and wrote; “Ansell presents...
More“I’m so very sorry. I’m doing everything possible to ease your pain and make this right.” When you make a mistake you need to immediately and genuinely apologize. Timing is critical and so is authentic empathy. If you hesitate or deny like Toronto Mayor Rob Ford does, or you come...
MoreWhen Aaron Broverman interviewed me for his Marketwired article, How to Avoid a PR Crisis, I told him, “Every situation is different, but if I’m going to speak generally, the key to handling any PR crisis is to take action as quickly as you can.” It’s also important to ask yourself...
MoreThe Toronto Mayor Rob Ford story is getting press all over the world. Although most people in Ford’s position would consider it a news media crisis and public relations nightmare, the mayor is promoting his drunkenness, crack smoking, and rants about killing someone as a way to inject his name...
MoreToronto Mayor, Rob Ford, is big news not only in Canada, but around the world. Even Jay Leno is talking about Toronto’s infamous mayor. It was recently learned a video showing Mayor Rob Ford with a crack pipe has been found by police. Ford earlier denied such a video existed. Today, I appeared...
MoreThe Philippine Star, using quotes from my book, recently featured an article for its Business Life section entitled, “You’re only as good as your worst quote.” The article sparked a number of comments from readers. Consequently, they published a second article called “What If?...
MoreWhen a factory in Bangladesh collapsed and killed over 400 people, news of the tragedy quickly reverberated around the world. Susan Krashinsky, a Globe&Mail reporter, asked me about public relations challenges during a crisis, and here’s what I said; “In the ’90s, a spokesperson could...
MoreI recently wrote an article for the British Columbia School Trustees Association, and in it I addressed how spokespeople are often only one sentence away from disaster. Even with the best of intentions, the words that leave your lips can sometimes backfire on us, and a small misstep can ruin a career....
MoreJean-Pierre Lacroix, president of Shikatani Lacroix Design Inc., interviewed me recently. We had a great chat about what you need to do when a crisis strikes your company unexpectedly, and trust me, a crisis is always a surprise. The interview provides insight about how to help keep your company’s...
MoreMark Ruggiero of Campaigns & Elections recently reviewed my book and wrote, “It is a must-read for anyone who interacts with journalists and reporters, but it is especially relevant for politicians and operatives and for behind-the-scenes staffers who are routinely tasked with developing media...
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