Business media continue to be the most credible source of information on companies. Ansell’s book offers invaluable advice on managing relationships with these outlets.” Richard Edelman, President and CEO, Edelman Public Relations

Jeff’s advice is extremely relevant in today’s climate where a well-managed crisis can make the difference between survival and ruin.” Nicolle Wallace, former White House Communications Director

This is the best book I’ve read on how to ensure every press interaction results in fair and balanced coverage for you and your company.” Greg Pruett, Senior Vice President, Corporate Affairs, PG&E Corporation

When the Headline is You” is the supreme source of intelligent insight and useful advice for people who need to know how to deal with the media dynamic.” Bob Pickard, Chief Executive Officer, Asia-Pacific Division Burson-Marsteller

This will be an important contribution to management, governance and public discourse. It’s both practical and principled, a rare combination. And it brings new insight to real problems.” Michael Wheeler, Professor of Management Practice, Harvard Business School

This is a must-read – packed with ideas, suggestions and prescriptors that are invaluable.” Robert Dilenschneider, Founder & Principal of the Dilenschneider Group

Each page has stories and each story has lessons. It is not a book to read only once.” Jean-Michel Halfon, Area President—Canada, Latin America, Africa, Middle East, Pfizer Worldwide Pharmaceutical Operations

This is a must read for anyone in front of and behind the news camera.” Ian Mitroff, Crisis Management Expert and University Professor

I love the book. It’s compelling, revealing and instructive. It’s also inspirational.” Roy Thomas, Continuing Education Instructor in Journalism at Ryerson

Jeff Ansell was one of the most focused, energetic and unrelenting reporters I’ve ever known. He’s always known how to dig into a story and tell it well.”

 Thalia Assuras, former CBS News Anchor

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