When Aaron Broverman interviewed me for his Marketwired article, How to Avoid a PR Crisis, I told him, “Every situation is different, but if I’m going to speak generally, the key to handling any PR crisis is to take action as quickly as you can.”
It’s also important to ask yourself “What’s the right thing to do”? Money aside, lawyers aside, accountants aside, ask yourself what’s the right thing to do and you go from there.
As per their website, Marketwired is a social communications company that offers best-in-class news distribution and reporting, and state-of-the-art social media monitoring and analytics. They partner with more than 15,000 clients through twenty offices on four continents.
You can read the entire article here . . .