“I’m so very sorry. I’m doing everything possible to ease your pain and make this right.”
When you make a mistake you need to immediately and genuinely apologize. Timing is critical and so is authentic empathy.
If you hesitate or deny like Toronto Mayor Rob Ford does, or you come across as arrogant like Justin Bieber, you only make your situation worse.
People have a propensity to accept your apology, but how you deliver it, and when, will make all the difference. Once the public senses you are evasive or uncaring, it is extremely hard, if not impossible to regain their trust and have them give you another chance.
Aaron Broverman from Marketwired interviewed me recently about the importance of saying “SORRY.”
When the headline is you it’s important to take the right steps to restore your reputation.
You can see the interview here …