When a factory in Bangladesh collapsed and killed over 400 people, news of the tragedy quickly reverberated around the world.

Susan Krashinsky, a Globe&Mail reporter, asked me about public relations challenges during a crisis, and here’s what I said;

“In the ’90s, a spokesperson could give a message … now, because of social media, they’re pulling answers out of people. And companies are being held to a higher account.

There is a degree of damage to the brand when this happens.”

Read the article here . . .